I specialize in architecting, designing and optimizing customer experiences that connect business goals with user needs, ensuring every interaction across the journey is seamless, consistent, and delivers measurable value.
customer experience
03
KEY projects
A selection of projects showcasing my work in customer experience design — focusing on mapping end-to-end journeys, identifying improvement opportunities, and creating solutions that enhance satisfaction, consistency, and business impact across digital and service touchpoints.
CX Approach for elematic improvement program
A customer experience strategy project, aimed at understanding customer needs across touchpoints and designing a CX approach to guide future improvement programs. The work focused on aligning technology, people, and processes to create a clearer, more consistent, and trust-driven customer journey.
CX research for outokumpu's various industries
A multi-industry customer insight project for Outokumpu, focused on understanding audience behaviors, needs, and motivations across sectors such as Oil & Gas, Bridges, Automotive, and Storage Tanks. Through research and interviews, we developed four detailed personas, mapped their customer journeys, and created value maps to help stakeholders align communication, channels, and relationship strategies more effectively.
A customer experience capability-building project for Tieto, aimed at educating customer teams on CX principles and helping them explore customer problems more creatively. The work resulted in a set of practical workshop templates, tested with selected teams, to evaluate how these tools supported their daily challenges and improved their ability to design customer-focused solutions.
Customer teams CX capabilities improvement
OTHER IMPORTANT PROJECTS
oneCLOUD platform cx development
A customer experience and concept design project within Tieto’s Enterprise Cloud area, focused on creating the next-generation cloud solution for clients. My role was to apply Design Thinking and CX principles to ensure a user-centered approach, increase transparency and trust, and help shift the organization’s mindset from technology-driven to customer-driven development.
unifying cx approaches in licensee business
A customer experience for a telecom industry client, Nokia, aimed at exploring new approaches to online care and support. The work involved analyzing trends, conducting stakeholder interviews, creating benchmarks, and designing wireframes to visualize an integrated support model - helping the client validate business value and test key assumptions with end users.
An internal employee experience (EX) program at Mirum, focused on helping the HR function adopt experience-driven approaches and define a clear EX strategy. Over six months, we worked with the Chief People Officer to identify high-impact initiatives, accelerate their adoption, and design a new office space concept that reflected the company’s culture and employee needs.
employee experience program run
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