With over 18 years of experience, I’ve had the opportunity to work hands-on in user testing & quality assurance, pre-sales processes, growth hacking, project and service management, CX architecture, digital strategy, and service and UX design for large Finnish & international organizations.
In each role, I focus on understanding people’s needs, using data and analytics to shape better features, and building solutions that genuinely improve customer experiences and functionality.
Having worked in consulting, agency, and in-house roles across R&D, IT, Telecom, Manufacturing, Design, and Marketing, I help organizations enabling scalable digital growth, improved lead generation, engagement & traffic, and create a stronger brand impact.
About me.
MY CURIOUS MIND
+18
years of experience in IT/ digital projects
~80
PROJECTS DELIVERED
+30
CLIENTS SERVED
What I DO?
I lead digital transformation by aligning business goals, user needs, and technology - turning complex digital ecosystems into efficient, data-driven, and customer-centric solutions that deliver measurable impact.
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I design and improve services by understanding user needs, mapping end-to-end journeys, and creating practical, human-centered solutions that connect business objectives with real customer value.
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I shape customer experience architecture by defining the structure, flows, and touchpoints that connect digital and physical interactions, ensuring consistent, measurable, and value-driven experiences across the entire customer journey.
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I conduct UX research and design to uncover user needs, translate insights into intuitive interfaces, and create seamless, accessible experiences that balance usability, aesthetics, and business goals.