

Daniel
curious mind
AUGUSTYN-
furture(s) thinker
RUOKOKOSKI.
Digital Experience Strategist & Manager | Co-Founder | Service Owner | Designer with Data Focus | Product Manager | CX Journey Ops Advocate | Performance Optimizer | GenAI Enthusiast
" I’m inspired by curious minds. My passion lies in understanding people and their undiscovered needs. I enjoy co-creating and delivering value in work environments that cherish empathy and inclusiveness."
RECONGNITION received












PwC STUDENT’S COMPETITION WInNER
2006
TIETO DATA QUALITY CHAMPION
2015
finnair innovation competition app winner
2018
finnish web awards gold best b2b website
2021
withsecure performer of the year
2023
vuoden huiput silver for withsecure moma
2024


DIGITALIST, STRATEGIST & ORCHESTRATOR.
01
Solution Discovery & Approaches | Digital Strategy | Scenarios & Visions | Service Blueprints | Business Models | Value Chain Discovery | Roadmaps & Target States | Measures, Metrics, and KPIs | Signals of Change | Trends & Insights Analysis
who am i professionally
WORK highlights
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02
Design Strategy | Customer Journeys | Personas | Information Architecture | Content Design | Customer & User Experience Design | Concept Design | Design Systems | Accessibility | Wireframes | Prototypes | Surveys | Interviews | A/B Tests | Usability & Functional Tests | Social Scanning | Analytics
EXPERIENCE DESIGNER & MANAGER.
WORK highlights
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OWNER, PLANNER & FACILITATOR.
03
Briefs | Pre-Sales Proposals | Scoping | Workshop Planning | Retrospective Sessions | Design Sprints & Hackathons | Project Management | Service Management | Risk & Change Management | Training & Project Support | Solution Validation & Improvements | Feedback Capturing
WORK highlights
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AI Enthusiast & tech integrator.
04
Prompt Engineering | Gen AI Prototyping | AI Agent Creation & Workflows Optimization | Process Automation | Ethical AI Design | Rapid Experimentation | AI Integration Strategies | No-Code AI Testing | Chatbot Assistant Development | Personalizations
WORK highlights
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my portfolio.
My project portfolio showcases a wide range of work - from strategic research and concept creation to hands-on design and implementation. Each project reflects my ability to bridge business goals, user needs, and technology, delivering measurable improvements across diverse industries.
01 digital transformation
A selection of projects demonstrating how I’ve led digital transformation by aligning strategy, technology, and user experience to create scalable, data-driven, and business-impactful solutions.
02 service design
A selection of projects showcasing how I apply service design to create seamless end-to-end experiences that connect business goals, user needs, and operational processes.
A selection of projects focused on designing and improving customer experiences that enhance satisfaction, consistency, and value across every touchpoint.
03 customer experience
04 user experience
A selection of projects highlighting how I research, design and test intuitive, user-centered digital experiences that improve usability, engagement, and conversion across platforms.