Daniel

curious mind

AUGUSTYN-

furture(s) thinker

RUOKOKOSKI.

Digital Experience Strategist & Manager | Co-Founder | Service Owner | Designer with Data Focus | Product Manager | CX Journey Ops Advocate | Performance Optimizer | GenAI Enthusiast

" I’m inspired by curious minds. My passion lies in understanding people and their undiscovered needs. I enjoy co-creating and delivering value in work environments that cherish empathy and inclusiveness."

RECONGNITION received

PwC STUDENT’S COMPETITION WInNER

2006

TIETO DATA QUALITY CHAMPION

2015

finnair innovation competition app winner

2018

finnish web awards gold best b2b website

2021

withsecure performer of the year

2023

vuoden huiput silver for withsecure moma

2024

DIGITALIST, STRATEGIST & ORCHESTRATOR.

01

Solution Discovery & Approaches | Digital Strategy | Scenarios & Visions | Service Blueprints | Business Models | Value Chain Discovery | Roadmaps & Target States | Measures, Metrics, and KPIs | Signals of Change | Trends & Insights Analysis

who am i professionally

WORK highlights

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02

Design Strategy | Customer Journeys | Personas | Information Architecture | Content Design | Customer & User Experience Design | Concept Design | Design Systems | Accessibility | Wireframes | Prototypes | Surveys | Interviews | A/B Tests | Usability & Functional Tests | Social Scanning | Analytics

EXPERIENCE DESIGNER & MANAGER.

WORK highlights

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OWNER, PLANNER & FACILITATOR.

03

Briefs | Pre-Sales Proposals | Scoping | Workshop Planning | Retrospective Sessions | Design Sprints & Hackathons | Project Management | Service Management | Risk & Change Management | Training & Project Support | Solution Validation & Improvements | Feedback Capturing

WORK highlights

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AI Enthusiast & tech integrator.

04

Prompt Engineering | Gen AI Prototyping | AI Agent Creation & Workflows Optimization | Process Automation | Ethical AI Design | Rapid Experimentation | AI Integration Strategies | No-Code AI Testing | Chatbot Assistant Development | Personalizations

WORK highlights

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my portfolio.

My project portfolio showcases a wide range of work - from strategic research and concept creation to hands-on design and implementation. Each project reflects my ability to bridge business goals, user needs, and technology, delivering measurable improvements across diverse industries.

01 digital transformation

A selection of projects demonstrating how I’ve led digital transformation by aligning strategy, technology, and user experience to create scalable, data-driven, and business-impactful solutions.

A person holding a cell phone in front of a laptop
A person holding a cell phone in front of a laptop
02 service design

A selection of projects showcasing how I apply service design to create seamless end-to-end experiences that connect business goals, user needs, and operational processes.

A selection of projects focused on designing and improving customer experiences that enhance satisfaction, consistency, and value across every touchpoint.

03 customer experience
white and black laptop
white and black laptop
person in gray shirt holding white printer paper
person in gray shirt holding white printer paper
person writing on printing paper
person writing on printing paper
04 user experience

A selection of projects highlighting how I research, design and test intuitive, user-centered digital experiences that improve usability, engagement, and conversion across platforms.

man using MacBook
man using MacBook

WORK with mE.